Can you use GIFs in marketing?

Benefits of GIFs in Marketing

GIFs are more interesting to the eye than static images. They add movement to your content and, if you use them the right way, make it a lot easier for your content to stand out in emails, ads, social media feeds, blog posts, and more. More importantly: consumers love them.

Accordingly, How do I add a GIF to my email marketing?

Follow these three simple steps:

Select Insert in your inbox.
Choose Online Pictures and select a GIF.
Once you get it, select and click Insert from the bottom of your email dashboard.

as well, Are GIFs still relevant? Even though GIFs have been around for a long time since the early days of the internet, its popularity has only surged in recent years into the mainstream spotlight, thanks to the adoption of fast-speed internet, the increasing use of messaging apps, as well as the spread of meme culture.

Can I use Giphy for commercial use? Generally speaking, you’re only allowed to use content that you find on the site in connection with your use of the Services and solely for personal and non-commercial purposes. We can edit, take down, or block any content on the Services at any time.

So, Do GIFs increase engagement? GIFs Produce Excellent Marketing Results

Beyond adding flair to your content, GIFs attract attention and boost audience engagement (views, shares, and clicks) on different platforms.

Can you embed an animated gif in an email?

Create a new email. Drag and drop the file into your email (or click insert > image if you need to browse for it on your computer). If you’re using a pre-existing GIF from GIPHY, simply right-click to copy it, then go to your email and right-click to paste the GIF into your email.

How do I create an animated GIF for email?

Step-By-Step: How to Make Your Own Animated GIF

Step #1: Sign Up for Canva.
Step #2: Create Your GIF Layers.
Step #3: Build Your Layers.
Step #4: Make Your Animated GIF In Seconds.
Step #1: Upload Video File.
Step #2: Use Sliders To Edit Video.
Step #3: Download GIF and Share Links.

How do I optimize a GIF for email?

Optimizing your animated GIF

Only animate what you need to animate . The more moving parts there are in your image the larger the image file size will be when you eventually save it for your email.
Keep it small.
Keep it short .
Minimize your colors.

Why do millennials use GIFs?

In a survey conducted by Harris Poll and commissioned by GIF platform Tenor, 36% of millennials ages 18 to 34 who use “visual expressions” such as emojis, GIFs and stickers say that those images better communicate their thoughts and feelings than words do.

Are GIFs for millennials?

Gen Z might think GIFs are beloved by millennials, but at the same time, many millennials are starting to see GIFs as a boomer plaything.

Why are GIFs so important?

A GIF adds the necessary context to the post that is needed to connect with the reader. GIF, if used correctly, tell a complete story and can make the reader relate to the given content on a much deeper level.

Can you legally use GIFs?

There is no standing legal decision that specifically determines whether GIFs made from copyrighted material qualify as infringement. When there is a dispute over a GIF and it’s original creators, it all comes down to the doctrine of fair use.

Can I use GIFs for free?

Fair use is determined not only by the nature of the GIF, but also by who created it and its intended purpose. Generally, something is considered fair use when the original material is used for a limited and “transformative” purpose, such as commentary, criticism or parody.

Where can I get copyright free GIFs?

Here are six of the best places for free, beautiful stock photos, GIFs, and vector images:

Unsplash.com. Unsplash has a huge selection of beautiful stock images that you can use for free, without giving attribution to the author.
StockSnap.io.
NegativeSpace.co.
Giphy.com.
VectorStock.com.
Pixabay.com.

Why are GIFs engaging?

GIFs allow us to express complex messages in a matter of seconds. In fact, according to a survey published in Time, nearly two-thirds of millennials polled said GIFs communicated their thoughts and feelings better than words.

Is GIF or video better?

Like GIFs, videos encode a series of moving images, but can also include audio. The frame rate is typically far higher than a GIF, which translates to smoother motion and higher quality. Unlike GIFs, videos aren’t usually intended to loop. Length varies, but shorter is better for videos in email.

How is a GIF different from a video?

A GIF differs from a video in that it’s an animated sequence of images.

Does GIF work in Outlook?

You can enable animated GIFs in Outlook by doing one of the following: In Outlook for Office 365 before version 2008, select File > Options > Advanced. In the Display section, check the box to Play animated GIFs. If you have Outlook for Office 365, version 2008 or higher, use Windows 10 to enable animated GIFs.

How do I paste a GIF into an Outlook email?

To add a GIF in Outlook:

Click the “Insert” tab, and click “Pictures” on the ribbon. If the animated GIF is online, then click on “Online Pictures. Select the file, and then click “Insert.”· It would insert the file into your email message.

How do I send a GIF in Outlook 365?

Applicable to: Outlook 2019, 2016, 365; Outlook.com.

Send Gif as an attachment

Open Microsoft Outlook.
Create new Message.
Hit Insert.
Select Attach File.
Pick your animated file from your file system, shared folder or OneDrive.
Last, go ahead and hit OK.
That’s it

Can GIFs play in email?

The good news is that most email clients – like Gmail – support GIF files. Animated GIFs work in all webmail clients and most desktop and mobile clients.

Can you put a GIF in an email Outlook?

If you use Outlook as part of an Microsoft 365 subscription, you can now insert Animated GIFs into your email messages using the Online Pictures option.

How do I make an interactive GIF?

Here’s how to use it!

Go to GIPHY’s site and select the “CREATE” button in their header.
For the animated GIF, select Slideshow.
Upload your layers.
Organize them in the order that you want them to animate.
Using the slider tool, select how fast you want the layers to loop.

Does a GIF work in email?