The Monday Blues
For this reason, Mondays are generally considered to be the worst day you can send your marketing emails or newsletters. This is because people are often more likely to arrive at work, open their inboxes, and delete whatever seems like spam or unimportant emails.
Accordingly, How often should you send a newsletter?
On average, the best frequency for newsletters are no more than twice a week and at least once a month. In fact, more and more consumers want to receive emails from brands. 61% of consumers want to see at least one email a week from brands they follow. So sending out a weekly newsletter is what most audiences want.
as well, What is the best time to send an email on Monday? Best time to send an email on a Monday
According to the data, 10AM is the peak time when people open their emails on a Monday—and there’s also a nice little boost between 5-7PM, as well. In mid-afternoon, open rates drop a little, perhaps as people shake off the “Monday blues” and get on with their workday tasks.
When should quarterly newsletters go out? Pull the timeline forward
Most quarterly letters and newsletters are distributed within 15 days of quarter-end. This often creates a scramble to get the content out the door at the same time that you are busy with other operational tasks that must be done soon after the quarter ends.
So, How long should a monthly newsletter be? I know you want a definitive answer. So here it is: The best length for your email newsletter is approximately 20 lines of text. We’ve found 20 lines of text — or about 200 words — results in the highest email click-through rate for most industries.
Are newsletters still effective?
While 81% of the groups surveyed used newsletters, only 35% felt them to be effective for increasing participation in their activities.
What is the best time to send an email campaign 2021?
According to GetResponse’s data, emails sent around 1 PM brings the best results, followed by typical commute hours both in the morning and afternoon. Notice the volume of emails sent during the morning hours.
Is Sunday a good day to send emails?
Studies suggest that there’s not a big difference in open rates for specific days of the week for B2C email sends. However, for optimal performance, Saturday at midnight works best.
Should I send an email on Sunday?
Berger agrees that it is best to avoid sending emails over the weekend. “It’s not when to send it’s when not to send,” she says. “I’m not crazy about sending emails over the weekend. If I have something that I am thinking about, I use draft folders, and then Sunday night or first thing Monday morning I’ll send.”
What is the best frequency for email marketing?
So, What is the Best Sending Frequency For Marketing Emails and Newsletters?
- Once Per Month: 18% (B2B), 3% (B2C)
- 2-3 Times Per Month: 37% for both B2B and B2C.
- 4-5 Times Per Month: 25% (B2B), 30% (B2C)
- 6-8 Times Per Month: 7% (B2B), 11% (B2C)
- More Than 8 Times Per Month: 5% (B2B), 14% (B2C)
What is the common frequency of a print newsletter being published?
The three most common delivery frequencies are weekly, monthly, and quarterly. To determine frequency of sending your newsletter, you’ll need to consider budget and time.
What should go in a monthly newsletter?
A typical monthly newsletter will incorporate interesting content like:
- Your most recent blogs.
- Pertinent news roundups.
- Social media exchanges.
- Testimonials and case studies.
- New information about products and services.
Are newsletters still relevant 2021?
It turns out that not only are email newsletters still useful—they’re also one of the best channels for developing a stronger relationship with your prospects and customers.
How long should a newsletter be 2021?
Aim for 200-word email newsletters.
Emails of about 20 lines of text had the highest click-throughs, according to study of more than 2.1 million customers by Constant Contact. Twenty lines is about … 200 words. Less is more Email newsletters of about 200 words get the most click-throughs, according to Constant Contact.
How many items should a newsletter have?
Your Resources: All the above goes out the window if you lack sufficient resources. For example, if you run a one-person marketing firm, you probably don’t have time to also write, edit, and ship a daily newsletter with 20 articles. Instead, a monthly newsletter with perhaps one to three articles is probably best.
What are 5 elements of an effective newsletter?
5 Essential Elements to a Great Newsletter
- Brevity. We’re inundated with information and another lengthy newsletter is not going to help anyone.
- Storytelling. The best newsletters utilize classic story-telling techniques.
- Reader Focus. Don’t write a diary.
- Call to Action. Let’s be honest here.
- Design.
How do I get people to read my newsletter?
Five tips for creating a newsletter people actually read
- Offer original, useful information.
- Make sure it looks good.
- Treat it as a stand-alone product.
- Market your newsletter.
- Be consistent.
Does it matter what time an email is sent?
Turns out that when you send your message matters just as much as its content. Because the bulk of emails are sent during the workday, it’s easier for someone to reply to you in the early hours of the morning (like 6 or 7 AM) or after work hours (around 8 PM), regardless of the day of the week.
Is it unprofessional to send an email late at night?
It’s not rude to send late-night emails. The whole point of email is that you can send it when it’s convenient for you and people can respond when it’s convenient for them. It’s not disrespectful of their time because if they don’t want to deal with email at 2 am, they won’t be in their email then.
Is Saturday or Sunday better for emails?
Aim for Saturday and Sunday afternoon for higher open rates. However, if your recipients work 9-5, they are less likely to check their email at those times. The best time to send an email, in that case, is Tuesday, as it’s the day with the highest open rates during the week.
Is Saturday a good day to send emails?
Interestingly, Saturday has the highest open rate overall, at 18.3%. But we need to take into account Saturday’s low volume of email. This makes Tuesday the winner for most emails opened, compared to any other day of the week.
Is it rude to send email on weekend?
So what is the etiquette? You should never call or email outside normal business hours — before 8am or after 6pm. However, if you know that a person’s work hours are different you can assume they are also working.
Is it rude to send emails early in the morning?
Turns out that when you send your message matters just as much as its content. Because the bulk of emails are sent during the workday, it’s easier for someone to reply to you in the early hours of the morning (like 6 or 7 AM) or after work hours (around 8 PM), regardless of the day of the week.
What’s the best time to send an email on Sunday?
The best time to send an email on Sunday is at 11 am. 60% of people check their email as soon as they wake up. 53% of all emails are opened during work hours. A good open rate very much depends on your line of business, but the overall average open rate is 17.92%.
Is it okay to send a thank you email on a Saturday?
No, you shouldn’t send a thank you email on a Saturday.
In general, you should try not to send any professional emails over the weekend unless they’re time-sensitive, personal, or you know for a fact that the person doesn’t check their email or won’t mind getting it over the weekend.