Percentage of U.S. adults who use Pinterest as of February 2021, by age group
| Characteristic | Share of respondents |
|---|---|
| 18-29 | 32% |
| 30-49 | 34% |
| 50-64 | 38% |
| 65+ | 18% |
May 3, 2022
Accordingly, Is Pinterest still relevant 2020?
Although the platform now caters to a specific audience, it still plays an important acquisition role for plenty of industries. In fact, pinners are reported to use the platform to plan purchases for just about anything in their life. With the right strategy, you could definitely use Pinterest to your advantage.
as well, Are most Pinterest users female? As of January 2022, 76.7 percent of Pinterest audiences were female and just over 15 percent were male. As of the fourth quarter of 2021, the social media app had over 430 million monthly active users worldwide.
Who is the target audience for Pinterest? 38% of Pinterest users are between the ages of 50 and 64, representing the largest age demographic on the platform. Although the platform is historically popular among Millennials, the demographics of Pinterest are shifting. Unlike competing networks, there’s less of a generational divide on Pinterest.
So, What demographics use Pinterest? Pinterest Demographics
32% of Pinterest users are 18-29 years old. 34% of Pinterest users are 30-49 years old. 38% of Pinterest users are 50-64 years old, forming the age group with the highest number of Pinterest users. 50%+ Pinners live outside the US.
Is Pinterest still relevant 2021?
Monthly active users rose from 335 million in Q4 2019 to 367 million in Q1 2020, 416 million in Q2 2020, 442 million in Q3 2020, and 459 million in Q4 2020. Pinterest numbers retreated somewhat in 2021, with people returning to work.
Which country uses Pinterest the most?
Countries with the most Pinterest users 2022. As of January 2022, there were 86.35 million Pinterest users in the United States, making it the country with the most Pinterest users by far.
Is Pinterest still relevant 2021?
The platform now has 431 million monthly active users
In February 2021, Pinterest reported 459 million monthly active users — that was the biggest year over year increase the platform had ever seen (up 37% year over year).
Where is Pinterest most popular?
As of January 2022, there were 86.35 million Pinterest users in the United States, making it the country with the most Pinterest users by far. Ranking second was Brazil, with 27 million users, followed by Mexico, Germany, and France, respectively.
Is Pinterest a dying platform?
That’s a significant drop, and while 431 million actives is still a lot, the fact that Pinterest has lost almost all of the growth momentum that it gained over the past two years (Pinterest hit 416m MAU in Q2 2020) is not a good reflection of any utility and/or value that users are seeing in the app, as it hasn’t been
Does anyone still use Pinterest?
In 2022, I am still using this platform and there are still so many people there, it’s a great visual search engine that never ceases to amaze.
What is Pinterest mostly used for?
Pinterest is a visual discovery engine for finding ideas like recipes, home and style inspiration, and more. With billions of Pins on Pinterest, you’ll always find ideas to spark inspiration. When you discover Pins you love, save them to boards to keep your ideas organized and easy to find.
What percent of Pinterest users are female?
As of March 2021, female users accounted for 78.1 percent of Pinterest’s active app user accounts in the United States. According to App Ape, male users only accounted for 21.9 percent of the visual content app’s user base on the Android platform.
What type of social media is Pinterest?
Definition: Pinterest is an image-based social media network where users and businesses can promote and explore their interests by pinning images and videos on virtual bulletin boards.
How many Millennials use Pinterest?
86% of Millennials use Pinterest to plan their big and small moments in life. 63% have also used it to discover new products to buy.
What percentage of Pinterest users are female?
As of March 2021, female users accounted for 78.1 percent of Pinterest’s active app user accounts in the United States. According to App Ape, male users only accounted for 21.9 percent of the visual content app’s user base on the Android platform.
Is Pinterest still relevant in 2022?
Pinterest is the 14th largest social network in the world
In terms of global active users, Pinterest ranks as the 14th largest platform in the world as of January 2022. The platform beats both Twitter and Reddit, but ranks below social networks like Facebook, Instagram, TikTok and Snapchat.
What happened Pinterest 2022?
Now in the year 2022, many social media giants have come with new and exciting updates to boost their apps. Pinterest decides the same for themselves. They have come up with a new “profile” search tab. Through this Search tab users can discover Pinterest creators easily.
How does Pinterest make money?
Pinterest sells targeted ads called “promoted pins” that appear at the top of users’ feeds and search results. Those ads brought in about $3 per user in 2018. It also sells click-to-buy shopping ads to businesses and hundreds of retail partners.
Who is the most popular person on Pinterest?
10 Most Followed Pinterest Accounts
| Rank | Most Followed Pinterest Accounts (2022) | Followers |
|---|---|---|
| 1 | Oh Joy | 15.2M |
| 2 | Poppytalk | 10.5M |
| 3 | Maryann Rizzo | 9M |
| 4 | Mamas Uncut | 8.5M |
• Jan 6, 2022
What are the cons of Pinterest?
What Are the Cons of Pinterest for Business?
- The traffic on Pinterest is attractive to a very specific audience.
- The images you use must be very specific.
- There are legal issues which must be considered.
- More repins isn’t always a good thing.
- Many boards on Pinterest are not necessarily business orientated.
What are the disadvantages of Pinterest?
What Are the Cons of Pinterest for Business?
- The traffic on Pinterest is attractive to a very specific audience.
- The images you use must be very specific.
- There are legal issues which must be considered.
- More repins isn’t always a good thing.
- Many boards on Pinterest are not necessarily business orientated.
What is Pinterest negative?
Spamming, flooding, bad images, and super-long pins are among the things that spoil the Pinterest experience. Pinterest is awesomely addictive. In using it, I’ve found so many cool ideas, DIY projects, recipes, travel destinations, photos and just plain funny stuff.
How do Pinterest make money?
Pinterest makes its money via advertising, specifically, promoted pins. These promoted pins are ads that look similar to user-generated pins (posts). The company has integrated a “buy it” button which permits users to buy pinned products directly from Pinterest, rather than visiting a separate merchant site.
What is the average age of Pinterest users?
87.9 million users aged 25 to 34 (37.4% of Pinterest’s total ad audience) 37.1 million users aged 35 to 44 (15.8% of Pinterest’s total ad audience) 19.8 million users aged 45 to 54 (8.4% of Pinterest’s total ad audience) 21.5 million users aged 55 to 64 (9.1% of Pinterest’s total ad audience)
How many Millennials are on Pinterest?
Pinterest age demographics
But it’s the millennials that favor Pinterest the most with 36 percent of Pinterest users falling between the ages of 18 and 29. In a close second, Gen Xers make-up 34 percent of Pinterest’s audience.
Why Pinterest Is not social media?
Why Pinterest Is Not Social Media. Pinterest is the only digital marketing plaform out there that’s designed to get users to click through to your website. Think about it – Facebook, Instagram, YouTube, LinkedIn, Twitter – they all want users to stay on their platforms.
What is the biggest social media platform 2020?
With nearly 2.5 billion monthly users, Facebook is hands down the largest social media site in the world.
How is Pinterest different from other social media?
Rather than focus on content and users as “them” time, such as broadcasting personal updates, sharing photos of friends, and commenting on the news, Pinterest develops great creative based on “me” time that is much more about individuals, their passions, and helping people do things in their actual lives.