Pinterest is often overlooked as a successful marketing channel for businesses, but it can be highly effective. 96% of all Pinterest users regularly research product information on the platform. 87% of users have purchased a product they saw on Pinterest. Pinterest users are a desirable target audience for businesses.
Accordingly, Are Pinterest ads worth it 2021?
Pinterest ads appear as Promoted Pins, making it easier for users to discover and purchase inspirational products or services. For brands focusing on customer acquisition, Pinterest offers a highly motivated audience base with 50% of users purchasing products after viewing a Promoted Pin.
as well, Is Pinterest ads better than Facebook ads? The half life of a Pinterest pin lasts so much longer than a Facebook post. When you run an ad on Pinterest & someone saves it then you turn your ad off you can still get leads & sales attributed to your campaign long after its off. When you turn off a Facebook ad it’s done and can’t be found again.
How do I run a successful Pinterest ad? 10 tips for successful Pinterest advertising
- Use one pin per campaign.
- Group campaigns by keywords and themes.
- Remember that creative is a more powerful lever than keywords.
- Know how the keyword algorithm works.
- Use a vertical aspect ratio in your pins.
- Repurpose best organic pins for advertising.
- Leverage interest targets.
So, How do I boost my Pinterest ads? 8 Creative Best Practices for Your Pinterest Ads
- Use Vertical Formats.
- Be Straight to The Point.
- Overlay Text To Images (but not too much!)
- Use videos!
- Incorporate Your Brand Logo.
- Offer Valuable Content.
- Motivate Pinner To Take Action on Pins.
- Customize Your Ad Copy Based on Queries.
How do I optimize Pinterest ads?
Tip #1 Choose the target that best fits your campaign strategy
- Brand Awareness: If you are looking to optimize your campaign so that your ad is seen by as many relevant users as possible.
- Video views: Similar to Brand Awareness, in this case the objective is to get the video seen by as many relevant users as possible.
Are Pinterest ads cheaper than Facebook?
Are Pinterest ads cheaper than Facebook? Many people say that Pinterest is less expensive to advertise on compared to Facebook. However, this can be relative. This is because there is less competition on Pinterest which makes it more affordable to go after high volume search terms.
What is the average CPM on Pinterest?
Cost of Advertising on Pinterest
You can expect to pay between $2.00 to $5.00 per thousand impressions (CPM) if you’re trying to build brand awareness. Boosting online engagement will cost you anywhere between $0.10 and $1.50 per engagement.
Are Pinterest ads cheap?
There are three main goals you can set with Pinterest ads: Building awareness, boosting engagement and driving web traffic. The average cost of these methods is as follows: Building brand awareness: $2.00-5.00 for 1000 impressions. Boosting engagement: $0.10 – $1.50 per engagement.
How many keywords should you use on Pinterest ads?
Keyword targeting
Pinterest recommends using a minimum of 25 keywords, and it’s important to keep them relevant to your specific ad and not only to your business. You want your ads to appear when people are searching for the most similar keywords so that your ad answers their search query.
How long does it take for Pinterest ads to work?
The ad review process can take up to 24 hours. If your Pin goes against our advertising guidelines, we’ll send you a notification in your Ads Manager.
What is a good daily budget for Pinterest ads?
According to Pinterest your daily budget should be $25 x 3.5 = $87.50 per day or $2625 per month.
What is a good CTR for Pinterest ads?
The click-through rate (CTR) benchmark for Promoted Pins is 0.20%. However, with an enticing image, content focused landing page, and relevant audience targeting, a CTR closer to 0.30% is well within reach.
Are Pinterest ads worth it in 2022?
Because Pinners are looking to shop, they’re more likely to appreciate ads than on any other platform. On average, Pinterest ads earn a 2x higher return on ad spend with a 2.3x cheaper cost per conversion, compared to other social media platforms. That’s huge!
How many types of ads are there on Pinterest?
Pinterest allows ads in six different formats. Before we dive into the details, it’s important to note that each one allows a description of up to 500 characters.
Is Pinterest ads better than Facebook?
The half life of a Pinterest pin lasts so much longer than a Facebook post. When you run an ad on Pinterest & someone saves it then you turn your ad off you can still get leads & sales attributed to your campaign long after its off. When you turn off a Facebook ad it’s done and can’t be found again.
Is Pinterest ad free?
Pinterest is unique among social platforms because its users are — largely — going there to discover new products, and they respond well to ads. Pinterest offers a mix of free and paid advertising tools, and combining both can earn you 3x more conversions and twice the ROI on your ad spend, versus paid ads alone.
How much should I spend a day on Pinterest ads?
You can put a $. 50/day cap on your campaigns. But I suggest $10-$20/day for dabbling and at least $50/day if you want to learn, adjust, and scale quickly. If you have $10-20 to spend, you’ll run no more than 1-2 campaigns with 1 ad group each.
How much should I spend daily on Pinterest ads?
According to Pinterest your daily budget should be $25 x 3.5 = $87.50 per day or $2625 per month.
How long should I run Pinterest ads?
If you’re running a basic traffic campaign (now called consideration campaign), you really want to give yourself four weeks minimum. It takes at least two weeks before your ads even get placed well on the platform.
Are Pinterest ads free?
Pinterest is unique among social platforms because its users are — largely — going there to discover new products, and they respond well to ads. Pinterest offers a mix of free and paid advertising tools, and combining both can earn you 3x more conversions and twice the ROI on your ad spend, versus paid ads alone.
How do keywords work in Pinterest ads?
Keyword targeting lets you reach people as they search for a specific idea on Pinterest. To use keyword targeting, select keywords related to the ad you’re promoting. For example, if you’re promoting living room furniture, try targeting people searching for “living room decor” or “home decor ideas”.
How do I find keywords for Pinterest ads?
The best way to find the keywords most searched on Pinterest is to use Pinterest’s advertising keyword research tool. With Pinterest’s keyword tool, you can easily discover the most popular pinterest searches in your niche and relevant keywords to use to optimize your Pinterest account.
How do I choose keywords for Pinterest?
If you have never used Pinterest for your business, the best place to begin looking for the right Pinterest keywords is on your own website. Review your site categories or a word cloud generated from your site. Use those words within Pinterest’s search feature to see what comes up.