How do you structure a sponsorship package?

Key Elements In Your Sponsorship Packages

1. The Introduction. First, tell your potential sponsors clearly who you are and what you want. …
2. What’s In It For Them. …
3. What Do You Offer. …
4. Your Call to Action. …
5. No Generic Sponsorships. …
6. Allow Package Customization. …
7. Include Sponsors in Your Planning.

Furthermore, How do I sell my sponsorship?

How to Sell Event Sponsorship Packages

1. 1 Develop a list of prospects.
2. 2 Match companies to offers.
3. 3 Get there early.
4. 4 Speak to decision makers.
5. 5 Don’t forget the pre-event build-up.

Then, What should I offer in return for sponsorship? Some examples of sponsor ROI for an in person event might include:

• Logos on printed materials like programs, banners and signage.
• A booth space where to sell products or advertise services.
• Names read during announcements.
• Branded swag (pencils, sunglasses, magnets, etc) distributed in event bags.
• Logos on event t shirt.

What do sponsors expect in return? What sponsors get in return? There are many benefits to event sponsorship, including: branding, targeted marketing, public perception improvement, lead generation, content development, and audience insights.

Therefore, What should a sponsorship proposal include? Write a preliminary proposal to your potential sponsors and be sure to include these five important points.

1. Demographics.
2. Traffic.
3. Sponsorship Exposure.
4. Location of Sponsorship Material.
5. Cost and Benefits.
6. Testimonials From Past Sponsors.
7. Sample Activations.
8. If you liked this blog post, check out:

What do sponsors get in return?

Sponsors offer funding or products and services to support events, trade shows, teams, nonprofits, or organizations. In exchange, you get business exposure and a chance to connect with new customers. If you’re looking to stretch your marketing budget, here are 10 reasons to sponsor an event.

What do you give a sponsor for return?

Some examples of sponsor ROI for an in person event might include:

• Logos on printed materials like programs, banners and signage.
• A booth space where to sell products or advertise services.
• Names read during announcements.
• Branded swag (pencils, sunglasses, magnets, etc) distributed in event bags.
• Logos on event t shirt.

What are two forms of sponsorship investments?

9) Cause sponsorships in sports take two forms: 1) sports properties supporting a cause and 2) sports properties that are the beneficiary of a corporate partner’s cause sponsorship. 10) Companies can connect with fans’ affinity for sports by linking their brands to a sports property through sponsorship.

What benefits do sponsors get?

Measurable Benefits

• 1) Return on investment (ROI)
• 2) Audience insights.
• 3) Direct access to ideal customer profile (ICP) data.
• 4) Lead generation.
• 5) Social media/website traffic/focused content strategy.
• 6) Opportunities for sales closes with warm prospects.
• 7) Highlighting a product or service offering.
• 8) Brand building.

How do you negotiate a sponsorship deal?

6 Critical Strategies for Sponsorship Negotiation

1. Target markets come first. The most important party to the negotiation is the target markets – the fans, customers, etc – but they are the only party not at the table.
2. Keep it in your pants.
3. Be open-minded.
4. Be generous.
5. Consider contra.
6. Be realistic.
7. Need more assistance?

How do you reward sponsors?

10 creative ideas for sponsor rewards – SPONSOR.ME blog.

Here are my top 10 rewards for those who help make events happen:

1. Branding.
2. VIP attendance.
3. Attendance package.
4. Name recognition.
5. Progress tracking.
6. Tickets to events.
7. Pamphlet advertising and product promotions.
8. Meet the athlete/team.

What are the disadvantages of sponsorship?

Disadvantages for sponsors

• Uncertain investment – sporting success is not guaranteed.
• If the event is disrupted, media exposure and advertising potential are lost.
• If the sport or performers cause bad publicity, this reflects badly on the sponsor.

What is a platinum sponsor?

Platinum Level

Platinum Sponsors provide $7,500 or more to the organization. Platinum level sponsorship offers the sponsoring company the highest level of visibility. As a Platinum sponsor, your company will have your logo and a company description along with a link to your company’s web site.

What do you offer sponsors?

On offer could be: provision of membership to key sponsor personnel, admittance to games, invitations to functions, opportunities to present awards, toss the coin, address the players pre match, speak at functions, speak on the PA during an event etc.

What is the very first section of a sponsorship proposal?

The first step in creating your proposal should be to collect information about the potential sponsoring company so that you can present a proposal that is tailored to that sponsor. Yes, this research might take some extra work, but this work will make your proposal much more likely to be accepted.

What are the levels of sponsorship?

Event managers typically offer three or more sponsorship levels. The standard gold, silver, and bronze sponsor packages are a common approach that’s well-known in the industry.

Are sponsorships tax deductible?

You can deduct sponsorship payments from your business profits before you pay tax by treating them as business expenses.

Do sponsors give you money?

Profits are typically generated through the sales associated with your business or event which the sponsors made possible. However, with a well-planned and executed sponsorship recruitment plan and business or event marketing plan, you might exceed your contribution goals.

What are the 4 types of sponsorship?

Four Kinds of Sponsorships

• Financial Sponsors.
• Media Sponsors. Media sponsors are financial sponsors that secure advertising for an event.
• In-Kind Sponsors. An in-kind sponsorship is an arrangement where the sponsoring business provides goods or services in lieu of direct financial support.
• Promotional Partnerships.

What are the 4 levels of sponsorship?

4 Types of Event Sponsorships That Bring Value

• Financial Event Sponsorship. Financial, or sometimes referred to as cash sponsors, continue to be the leading type of event sponsorship.
• In-Kind Sponsorship.
• Media Event Sponsorship.
• Promotional Partners.

What are the 3 types of sponsorship?

Three types of events sponsorships to offer

• Branding – These opportunities allow sponsors to display their logos to event attendees.
• Lead opportunities – These opportunities give sponsors a way to collect sales leads.
• Networking – With these opportunities, sponsors have a way to get to know attendees one-to-one.

What are the 4 types of corporate sponsorships?

Four Kinds of Sponsorships

• Financial Sponsors.
• Media Sponsors. Media sponsors are financial sponsors that secure advertising for an event.
• In-Kind Sponsors. An in-kind sponsorship is an arrangement where the sponsoring business provides goods or services in lieu of direct financial support.
• Promotional Partnerships.

What are 4 benefits of sponsorship?

Below, I’ve listed four key benefits of sponsorship for your small business.

• It promotes a positive brand. Your brand is the most important commodity your small business has.
• It increases brand awareness.
• It reaches a wider demographic.
• It enhances customer experience.

How do sponsorship deals work?

Sponsorship involves a business relationship between two parties, where one party (sponsor) provides support in the form of funding, resources, or services to the other party (beneficiary). The beneficiary, in return, allows access to the sponsor for rights and associations for commercial advantage.