What is the difference between KOL and influencer?

The main difference is that influencers are native to social media platforms, since that’s where the very concept of an influencer was developed. KOLs, on the other hand, have parallel professions, such as journalists, entrepreneurs, writers or politicians.

Accordingly, Who is VIYA in China?

China’s expanding celebrity crackdown has now reached some of its top influencers, including “live-streaming queen” Huang Wei, more commonly known as Viya. The popular Hangzhou-based e-commerce expert was recently fined a record US$210 million for tax evasion.

as well, What is KOL in Hong Kong? Another term commonly used in Hong Kong is key opinion leaders, or KOLs. There is a slight difference in that KOLs have perceived authority over a certain area, gained from their direct experience or professional qualifications. In this same vein, KOLs can become social influencers, social influencers can become KOLs.

How do I become a KOL?

1. Identify your niche. KOLs are not born in a day.
2. Be matchless. Key opinion leaders are synonymous with unique.
3. Strategize for your social media avatar. You already have made a place for yourself in society as a KOL.
4. Choose your arena.
5. Promote and collaborate.
6. Keep your audience hooked.
7. Look at the data.

So, What is KOL strategy? What is KOL Marketing? Typically, the strategy of KOL marketing involves the partnership between the brand and one or more KOLs to distribute content featuring its products on international social media platforms like Instagram, Facebook and YouTube, or China’s WeChat, Xiaohongshu and Weibo.

What happened to VIYA?

In June, Viya was fined 530,000 yuan for breaching advertising laws, after some fans accused her of selling counterfeit products. Her massive penalty this week came amidst the launch of President Xi Jinping’s “common prosperity” drive.

Is Taobao still popular?

There are over one billion products listed and more than 300 million daily active users on Taobao’s app and the numbers are still growing. It is worth mentioning, it is relatively easy to create a seller account on Taobao even for small businesses.

How much is VIYA worth?

Viya’s explosive success on livestreaming channels has brought her not only tremendous wealth, but social and political prominence. With a net worth of $1.25 billion, she ranks among China’s wealthiest 500 individuals.

What social media is used in Hong Kong?

The top 5 platforms used are Instagram (86.1%), WhatsApp (85.5%), YouTube (77%), Facebook/Meta (58%), and WeChat (40%). Instagram is their favorite social media platform. It is also the top platform for both, males and females.

Why is KOL popular?

KOLs influence the influencers. Influencers look to key opinion leaders to as subject matter experts. Brands work with influencers to gain access to their followers. Key opinion leaders are thought leaders because they have the credibility to back up their opinions — not because of their follower counts.

Is Instagram popular in Hong Kong?

The report revealed that Instagram is the most popular social media platform used by influencers in Hong Kong, with a 53.77% share; followed by Facebook (24.58%) and YouTube (20.72%).

How do you convert Kol to ML?

Requirements

1. For the Philippines: 2K views per video, 2 hours livestream & 5k followers.
2. For Cambodia, Myanmar & Malaysia/Singapore: 1k views, 2 hours livestream, & 2k followers.
3. Any other regions that don’t fall under any category: 500 views, 2 hours livestream, & 1k followers.

How do you become an opinion leader?

Characteristics of an opinion leader

1. Sense of charisma. Opinion leaders have a sense of charisma that allows them to convey their message in a likable and influencing way.
2. Respectability.
3. Interest in issues.
4. Ability to influence.
5. Knowledge.
6. Ability to easily convey information.
7. Strong social media presence.
8. Family and friends.

How can a person be an opinion leader?

An opinion leader is an individual who has expertise and authority in a certain industry and their audience’s trust. This person is famous and can influence consumers’ opinions.

How do KOL make money?

Cause to make money as an influencer, your role will be to show your expertise or your lifestyle in a subject and convince people they can trust you and that they should follow your advice. You’ll use your influence to convince people to buy products or services. Example: Cosmetic related products.

How many types of KOL are there?

The five kinds of KOLs are as follows: Mega influencer: An individual with more than 1,000,000 followers. This is the highest KOL category compared to the others. Macro Influencer: An individual with more than 100,000 followers.

Where does VIYA live stream?

Viya, 36, cemented her lofty position in live streaming and role as an online influencer in October this year, when she sold a whopping 8.5 billion yuan worth of goods during her 14-hour live-streaming session on Taobao Live as part of Alibaba’s presales programme for Singles’ Day in November.

Is Alibaba and Taobao the same?

Alibaba.com is essentially one of the world’s largest B2B marketplaces online. They do international B2B as well as domestic B2B trading within China. Taobao (or more formally, Taobao Marketplace) is like China’s version of Ebay.com, though with fewer auctions and more fixed-price sellers.

What does Taobao mean in English?

Taobao (淘宝), which has a direct translation in Chinese meaning “seeking treasure”, is a Consumer-to-Consumer (C2C) and Business-to-Consumer (B2C) e-commerce marketplace started in 2003 by the Alibaba Group which offers a platform for individuals and small business owners to sell their products online through their own

Can foreigners use Taobao?

Most Taobao shoppers live in Mainland China, or travel there for business or leisure. But, Taobao’s international service has expanded to several other countries including the US, Canada, and Japan in recent years. So, read on to find out how to get the most out of Taobao! The first thing you need to do is register.

Who is the biggest live streamer in China?

Huang Wei, known as Viya, is an internet celebrity with tens of millions of followers. She has used her platform to sell a variety of products.

How much did Viya make?

According to Chinese media, her net worth stands at US$1.25 billion, placing her among China’s wealthiest 500 individuals. With over 100 million followers on social media channels, Viya is known as the face of the livestreaming industry.

Where does Viya live stream?

Viya, 36, cemented her lofty position in live streaming and role as an online influencer in October this year, when she sold a whopping 8.5 billion yuan worth of goods during her 14-hour live-streaming session on Taobao Live as part of Alibaba’s presales programme for Singles’ Day in November.

What is Chinese Facebook called?

Renren is essentially China’s Facebook. Formerly called Xiaonei, which means “schoolyard”, it began as a platform for re-connecting friends from school. Like Facebook, Renren aims to stay up-to-date in the fast-growing mobile space and cater to college students.

Is Facebook banned in Hong Kong?

Facebook is not blocked in Hong Kong and Macau, which are special administrative regions operating under different systems. Facebook is currently working on a censorship project for China, where a third party would be allowed to regulate on Facebook and control popular stories that come around.

What is the most popular social media platform in Hong Kong?

Facebook was the most beloved social media platform among the citizens in Hong Kong. As of December 2021, the global social media giant held a market share of 58.12 percent across all devices, leading other rivals like Twitter and YouTube with a wide margin.