Are Instagram story ads worth it?

In February 2018, the Social Media Lab conducted an experiment to see whether Instagram Story ads or Instagram feed ads perform better. The study concluded that Instagram Story ads win, hands down: 44% higher reach. 78% more clicks.

Furthermore, What is the benefit of Instagram Stories?

Instagram Offers the Ability to Post a Variety of Content

Instagram Stories gives you the freedom to post a variety of content. You can literally post anything you want, without having to worry about ruining the “theme” or “aesthetic” of your Instagram feed.

Then, Why do Instagram Stories have ads? Instagram Stories ads are the perfect way to reach new audiences and showcase your brand, business, and products to an already engaged audience. Engagement rates for Instagram Stories are already high, with Instagram revealing one in five stories gets a direct message from viewers.

How do IG story ads work? Instagram Story ads are vertical ads you can run on Instagram’s Stories feature. (To recap, Instagram Stories are photos and videos visible to an Instagram account’s audience for 24-hours, and is published separately from the content found on your Instagram profile.)

Therefore, How long should an IG story ad be? Instagram Stories will play video ads that are less than 10 seconds for the full duration of the video. Video ads that are 10 seconds or longer will be split into separate Stories cards.

Why are Instagram stories better than posts?

What they’re good for. Showing a lighter side of your brand: Stories are less polished than posts. That makes them ideal for showing users how fun you can be. This could be anything from taking users behind the scenes at a work event to having fun with some customers or audience members.

How can I promote my Instagram stories for free?

To boost an active story:

1. Go to your profile.
2. Tap your profile picture to access your story.
3. At the bottom of the story’s image or video, tap Boost.
4. Select Boost from the options.

Do Instagram story ads have copy?

Using Hashtags, Tags, and Other Text in Instagram Story Ads

You can add body copy/text into your ad—including hashtags and tags—when you’re preparing the final ad but you have to cut down the image dimensions. To pair copy with an image, use something like a 1 x 1 image that doesn’t take up the entire screen.

How do you promote 3 stories on Instagram?

How to promote a Story in the Instagram app

1. Step 1: Decide where to send people. You can choose to send people to your profile, your website, or your direct messages.
2. Step 2: Select your target audience.
3. Step 3: Set up budget and duration.
4. Step 4: Create your promotion!

Do Stories increase followers?

Using your Instagram stories is a creative way to increase the reach of your account and get more followers. With all the different formats to choose from, it’s easy to create interactive stories that can attract new followers and keep your audience engaged.

Why are my IG Stories not getting views?

The most common reason your story views are declining is a previous spike in inauthentic engagement. This means you managed to land on a bot trigger, used an engagement app, purchase engagement (likes or follows), or invested in some weird blackhat software that auto engaged for you.

When should you use an Instagram story?

When to Use Instagram Stories

1. Timely – Stories only last 24 hours, so they can be more “in the moment”
2. Casual – Selfie videos or behind-the-scenes content are more common.
3. Designed for engagement – Your Stories will be watched by your current followers.
4. Sound on – Most users watch Instagram Stories with their sound on.

How do you increase Story views?

8 Ways to Get More Views on Instagram Stories

1. Use Appropriate Hashtags.
2. Location Tagging.
3. Reply to Messages.
4. Highlight Your Best Stories.
5. Post Stories at the Right Times.
6. Mention Your Loyal Followers.
7. Post Stories Consistently.
8. Post Shareable Stories.

Do Instagram promotions get you followers?

Use Instagram Paid Promotion to Gain Followers. Although Instagram doesn’t offer the ability to optimize for followers the way Facebook does, you still can use advertising to build a quality audience. Here are five steps that we recommend to help brands grow followers on Instagram through paid promotion.

Can my followers see my promotion?

YES. On instagram anyone can see when you are doing a brand promotion post if you’ve gone through the brand tagging process.

How do you write a good story ad?

Best practices for Instagram Story ads

1. Make the first few seconds count. The first few seconds of your Instagram Story ad is crucial for capturing and maintaining your audience’s attention.
2. Create clear and concise messaging.
3. Maintain brand visibility.
4. Position your text strategically.
5. Feature influencers in your ads.

How do you get a sponsored story on Instagram?

1. Create a Stories ad.
2. Go to Ads Manager.
3. Select the Brand Awareness, Reach, Video views, Conversions, App installs, Lead Generation or Traffic objective.
4. In the Placements section, select Automatic Placements or Edit Placements.
5. Follow the rest of the steps to continue building your ad campaign.

How can I boost my Instagram stories?

To boost an active story:

1. Go to your profile.
2. Tap your profile picture to access your story.
3. At the bottom of the story’s image or video, tap Boost.
4. Select Boost from the options.

What is a sponsored story?

Sponsored Stories are built around user activity. Advertisers simply pay to highlight an action that users have already taken on the social network or within a Facebook-connected app. That action is shown to a user’s friends, either in the sidebar or in News Feed.

Do stories help grow your Instagram?

If you want to get more followers and increase engagement on Instagram, Instagram Stories could be the key to growing your Instagram following.

Should I add hashtags to stories?

Adding hashtags to your story is a great way to give your content an added chance to be discovered by new audiences. When people search for a hashtag on Instagram, if it’s popular enough, they’ll be able to view active, real-time stories on that hashtag’s page – including your own.

How do you grow Instagram stories?

How to Use Instagram Stories to Get More Followers

1. Use Highlights to drive traffic (even if you have less than 10,000 followers)
2. Ask for takeovers.
3. Take polls and quizzes.
4. Make GIFs, fonts, stickers.
5. Shoutouts to competitors.
6. Reuse your Reels.
7. Use unique templates.

How many story views should I get?

You’ll earn badges for being active around the site. Rep gems come when your posts are rated by other community members. 3 views for every 5 followers. So someone with 1000 followers should theoretically at least be getting 600 views.

How do I increase Instagram views?

10 ways to boost your Instagram reach today

1. Find your optimal posting times.
2. Experiment with videos.
3. Host contests or ask questions to encourage engagement.
4. Curate user-generated content.
5. Tell Instagram Stories.
6. Go live on Instagram.
7. Use Instagram ads.
8. Post less.

How can I promote my Instagram Stories for free?

To boost an active story:

1. Go to your profile.
2. Tap your profile picture to access your story.
3. At the bottom of the story’s image or video, tap Boost.
4. Select Boost from the options.

How do you get your attention on Instagram Stories?

1. Go live. Content simply doesn’t get any fresher than this.
2. Drive users to your content.
3. Take followers behind the scenes.
4. Poll your audience.
5. Let someone else take over.
6. Counting down the days – or minutes.
7. Make your Story stand out with stickers and special effects.
8. Incorporate user-generated content.

How can I increase my followers in Instagram?

10 Ways to increase Instagram followers

1. Optimize your Instagram account.
2. Keep a consistent content calendar.
3. Schedule Instagram posts in advance.
4. Get partners and brand advocates to post your content.
5. Avoid fake Instagram followers.
6. Showcase your Instagram everywhere.
7. Post content followers want.
8. Get the conversation started.

Do Instagram stories increase followers?

Using your Instagram stories is a creative way to increase the reach of your account and get more followers. With all the different formats to choose from, it’s easy to create interactive stories that can attract new followers and keep your audience engaged.

Why is my story not getting views?

The most common reason your story views are declining is a previous spike in inauthentic engagement. This means you managed to land on a bot trigger, used an engagement app, purchase engagement (likes or follows), or invested in some weird blackhat software that auto engaged for you.