How do I optimize LinkedIn ads?

5 Must-Try Tips for Optimizing LinkedIn Ads

Furthermore, Can I use a GIF in a LinkedIn ad?

LinkedIn. LinkedIn does not support animated GIFs at all; that includes status updates as well as profiles. GIFs will appear animated when you’re composing, but will post as a static image. However, LinkedIn does support MP4 video, and if it’s less than 15 seconds it will auto-play and loop, just like an animated GIF.

Then, When should you optimize LinkedIn ads? When you create a campaign, many campaign settings can impact your campaign’s performance. Learn campaign set-up best practices to maximize performance results. We recommend setting up your ad campaign at least 48 hours in advance of your campaign…

How long should you let LinkedIn ads run before making optimizations? We recommend letting ads run for seven consecutive days before making optimizations, but at that point, you can begin drawing conclusions and tweaking campaign elements based on what you’re seeing in these performance categories.

Therefore, Can LinkedIn banners be animated? Animated GIFs can make your LinkedIn articles really stand out. But they don’t work like you’d expect. They’re only supported in two specific ways: Upload a GIF as a header image – a GIF directly uploaded to your LinkedIn article as a header will display as an animated image.

What is the video size for LinkedIn?

LinkedIn native videos

Videos can be anywhere from three seconds to 10 minutes in length, with a maximum file size of 5GB. LinkedIn allows you to upload both horizontal and vertical videos, but beware — LinkedIn will crop those vertical videos into a square on its newsfeed.

Why does LinkedIn recommend your campaigns have at least 4 to 5 different creatives?

For Sponsored Content, consider running at least 4 different creatives against one target audience to give your campaign more exposure and opportunity to optimize for highest performance.

How do I rotate ads evenly on LinkedIn?

Rotate Ads Evenly

Click on the gear icon next to “Ads in this campaign”. It will bring up a drop down menu for you to make your selection. (Obility recommends rotating ads evenly when running a test for creative, copy, etc.)

What is a unique impression on LinkedIn?

What does LinkedIn consider an impression? Simply put, impressions represent the total number of times your posts were seen. Uniques only count the number of unique users that saw your posts. For example, if one person looked at your post twice it would count for two LinkedIn impressions and one unique view.

Is it recommended to always build custom content for a LinkedIn ad?

Share information that is useful and relevant to your audience, without creating it all yourself. Always credit your source. Repurpose your own content. Remember to check your blog, website, and social media channels instead of creating new content every time.

How do I advertise on LinkedIn 2022?

How to advertise on LinkedIn

1. Choose your objective. Each campaign begins by choosing the objectives that matter most, across awareness, consideration or conversions.
2. Select your targeting criteria.
3. Choose your LinkedIn ad format.
4. Set your budget and schedule.
5. Measure and optimize your campaign.

Can you post square images on LinkedIn?

Best size for image posts

1200 pixels square is ideal for Facebook and Instagram posts. It also works well for Pinterest and LinkedIn posts – and can work for Twitter, if you keep any type or other critical elements away from the top and bottom of the image.

Can LinkedIn Banner be a video?

LinkedIn Adds New Profile Features, Including Video Cover Stories and ‘Creator Mode’ LinkedIn’s looking to help users share more of their personal story, and maximize their on-platform presence, with the addition of a range of new features for individual member profiles in the app.

How do I create an animated post on LinkedIn?

How long should a LinkedIn ad video be?

Optimize your video length based on your objective:

Keep videos under 30 seconds for brand awareness and brand consideration goals. A study by LinkedIn* found that videos under 30 seconds reported a 200% lift in view completion rates (Source: LinkedIn internal study, 2018).

What size is a LinkedIn post?

LinkedIn post image size: 1200 x 1200px (square), 1080 x 1350px (portrait) LinkedIn link post size: 1200 x 627px. LinkedIn Stories image size: 1080 x 1920px. LinkedIn video size: 256 x 144px (minimum) to 4096 x 2304px (maximum)

How do I use sponsored content on LinkedIn?

How to Setup a Sponsored Content Campaign

1. First, you need to think about your objective.
2. You can then choose your target audience.
3. After this, you can select an ad format.
4. It will then be up to you to choose how much you want to spend to spend and the type of bid that you want to make.

What are the types of LinkedIn ads?

4 Types of LinkedIn Ad Campaigns

• Sponsored Content. These are ads which promote content.
• Sponsored Messaging. These Ads can be used to send personalized messages to directly into the inboxes of LinkedIn members.
• Text Ads.
• Dynamic Ads.

Can you do a B testing on LinkedIn ads?

Follow these three steps to run an A/B test for your LinkedIn Sponsored Content: First, create a campaign that you want to promote. Customize the creative, bidding, budget, etc. then create an exact replica of that campaign as a second campaign.

What is a good CTR for LinkedIn posts?

You’re looking for 3% to 4% CTR so 4.98% is really good. As I mentioned earlier, you pay on a cost per send basis with sponsored InMail so it’s helpful to know how much you’re paying to access this audience.

How many views of a LinkedIn post is good?

There is no set number of views for a post to be considered viral. However, most of my research seems to indicate that anything over 100,000 views meets the viral benchmark. That benchmark was met early on, and within 72 hours, the post had been viewed one million times.

What is a good engagement rate?

Most social media marketing experts agree that a good engagement rate is between 1% to 5%. The more followers you have, the harder it is to achieve.

How much should you spend on LinkedIn sponsored content?

Minimums. The minimum daily budget amount required to start on LinkedIn is $10, for any ad format. The minimum lifetime budget amount for new, inactive campaigns is $100. Once the campaign launches, the minimum lifetime budget adjusts to the minimum daily budget of $10 multiplied by total days scheduled.

Is LinkedIn sponsored content worth it?

LinkedIn Sponsored Content is a great way to accumulate new quality leads and are well worth the money. They are especially useful when trying to funnel leads to a specific piece of content (whitepaper, blog etc.) or to an event page.

What’s a good CTR for LinkedIn sponsored posts?

You’re looking for 3% to 4% CTR so 4.98% is really good. As I mentioned earlier, you pay on a cost per send basis with sponsored InMail so it’s helpful to know how much you’re paying to access this audience. This cost per send of $0.60 is about where you’d expect.