Mid-Week, Mid-day: The tried-and-true traditional approach of sending out email campaigns in the middle of the week and in the middle of the day tends to do pretty well. General know-how suggests sending emails between 1-3pm (9-11am is recommended as well). It’s safe. It’s reliable.
Accordingly, Is Monday a good day to send a newsletter?
Traditionally, both Fridays and Mondays have been perceived as bad days to send emails. However, our research shows that Friday outperforms Monday significantly on open rates and click-through-rates (CTR).
as well, What day of the week is best to send emails? Tuesdays get the most emails opened compared to any other day of the week though Saturdays may also be a good day to send email for its high open rate, according to data from Experian and analyzed by Customer.io. HubSpot found that Tuesday is the best day to send email, followed with a tie for Monday and Wednesday.
What’s the best time of day to send an email blast? Sendinblue’s research uncovered two good times to send emails: 10 a.m. and between 3:00 p.m. and 4:00 p.m. These times may not be surprising. At 10:00 a.m, most people are already at work and trying to get some things accomplished, eventually checking their email inbox and going through their unread messages.
So, What is the best time to send an email campaign 2021? According to GetResponse’s data, emails sent around 1 PM brings the best results, followed by typical commute hours both in the morning and afternoon. Notice the volume of emails sent during the morning hours.
How often should newsletters be sent?
On average, the best frequency for newsletters are no more than twice a week and at least once a month. In fact, more and more consumers want to receive emails from brands. 61% of consumers want to see at least one email a week from brands they follow. So sending out a weekly newsletter is what most audiences want.
Is Sunday a good day to send emails?
Studies suggest that there’s not a big difference in open rates for specific days of the week for B2C email sends. However, for optimal performance, Saturday at midnight works best.
Should you send emails on Friday?
On Fridays, open rates are consistently high from 10-11AM, with another spike around 2PM. This can be an interesting day to send a newsletter because you’re catching people just before they head out for the weekend, when they might be most inclined to buy something, or try a new experience.
Does it matter what time an email is sent?
Turns out that when you send your message matters just as much as its content. Because the bulk of emails are sent during the workday, it’s easier for someone to reply to you in the early hours of the morning (like 6 or 7 AM) or after work hours (around 8 PM), regardless of the day of the week.
When should quarterly newsletters go out?
Pull the timeline forward
Most quarterly letters and newsletters are distributed within 15 days of quarter-end. This often creates a scramble to get the content out the door at the same time that you are busy with other operational tasks that must be done soon after the quarter ends.
What is the best frequency for email marketing?
So, What is the Best Sending Frequency For Marketing Emails and Newsletters?
- Once Per Month: 18% (B2B), 3% (B2C)
- 2-3 Times Per Month: 37% for both B2B and B2C.
- 4-5 Times Per Month: 25% (B2B), 30% (B2C)
- 6-8 Times Per Month: 7% (B2B), 11% (B2C)
- More Than 8 Times Per Month: 5% (B2B), 14% (B2C)
How many newsletters are too many?
If your list is less than 2,000, sending out 4 to 8 emails a month would be the maximum recommended. If you are an eCommerce company with 10,000 or more subscribers sending out daily emails might be a good strategy. Remember that you can expect attrition of your list every time you send out an email.
Is it rude to send email on weekend?
So what is the etiquette? You should never call or email outside normal business hours — before 8am or after 6pm. However, if you know that a person’s work hours are different you can assume they are also working.
Is it unprofessional to send emails late at night?
It’s not rude to send late-night emails. The whole point of email is that you can send it when it’s convenient for you and people can respond when it’s convenient for them. It’s not disrespectful of their time because if they don’t want to deal with email at 2 am, they won’t be in their email then.
What is the best time to send a cold email?
While there’s no specific ‘one best time’ to send cold email, it always helps to start with hard numbers. Various studies (including this one by CoSchedule) have concluded that emails sent in the morning between 9am and 11am tend to receive the most opens.
Is Monday a bad time to send emails?
After a weekend off, catching up with friends, or simply staying in pajamas for 48 hours, it’s hard to get revved up for a week ahead of work. For this reason, Mondays are generally considered to be the worst day you can send your marketing emails or newsletters.
Is it bad to send an email on Friday afternoon?
According to multiple studies, the hands-down best day to send email newsletters or anything containing “educational content” is Tuesday. Wednesdays and Thursdays also generally fare well with regard to both open rates and CTRs, and are acceptable alternatives.
What’s the best time to send a marketing email?
Best Time to Send Marketing Emails
Marketing statistics show that Tuesday and Thursdays are the best days to send emails. As for the exact hour of the day, these are key transition times that tend work best: 8 am is a great way to capture the ones who check emails first thing in the morning.
What time should you not send emails?
When people discuss email etiquette, common advice says it’s inappropriate to send late-night emails. They say emails should be sent during the day. But that’s based on the premise of time, not energy.
How many pages should a monthly newsletter be?
The more often your send your newsletter, the shorter it should be, according to Campaigner. Keep dailies to a page or less, weeklies at 5 to 7 pages or less. Monthlies can be longer, but only if you have truly fascinating information. Format and subject matter as well as frequency, according to NNG.
How long should a monthly email newsletter be?
I know you want a definitive answer. So here it is: The best length for your email newsletter is approximately 20 lines of text. We’ve found 20 lines of text — or about 200 words — results in the highest email click-through rate for most industries.
What is the common frequency of a print newsletter being published?
The three most common delivery frequencies are weekly, monthly, and quarterly. To determine frequency of sending your newsletter, you’ll need to consider budget and time.
How many cold emails should I send per day?
The rule is no more than 200 cold emails per day should be sent if you want to avoid getting your email account shut down. Even less, if it’s a newer account that doesn’t get much inbound email. Remember, you have to account for follow-ups.
How many marketing emails should I send a day?
A good approach could be to send emails twice a month and then up it to weekly. If you’ve got great content, or ever-changing offers, or regular promotions, then consider sending emails two to three times a week.
What is the most preferred sending frequency among recipients generally?
The general tendency is as follows: B2C brands are more favorable to sending emails often (on average weekly or bi-weekly), while most B2B companies tend to send fewer emails (most opting for 1-3 times a month).
Should a newsletter have a table of contents?
The table of contents is not always included in newsletter printing but should be. Listing the contents of the newsletter in a sidebar on the front page is what a hesitant reader needs to open the newsletter to that one intriguing article.
How long should an email newsletter be?
I know you want a definitive answer. So here it is: The best length for your email newsletter is approximately 20 lines of text. We’ve found 20 lines of text — or about 200 words — results in the highest email click-through rate for most industries.
What is the best time to send an email on Saturday?
It turns out that the best time to send B2B emails is actually during the weekend; specifically on Saturday at 10 AM (for open and click-through rates), whereas the best time to send email blast for B2C sector is Saturday at midnight.
Is it OK to send emails after hours?
Research has shown that expecting employees to answer emails after hours can be detrimental. Instead of improving efficiency, after-hours emails hurt job performance. There is cause for concern with the always-on culture.